Thank you New Zealand for having a heart of gold

New Zealand Blood Service (NZBS) would like to say a big thank you to all of New Zealand’s 7,956 generous plasma donors who take time out of their busy schedules to donate their very own ‘liquid gold’.

Blood Centres and Apheresis Co-ordinators have been blown away by the enthusiastic response from the recent Heart of Gold campaign to recruit more plasma donors. Over the past four months, over 700 whole blood donors have become plasma donors.  Our first ‘Hearts of Gold’ campaign was very successful, but the reality is that New Zealand Blood Service still needs another 2,000 plasma donors, which is why we are re-launching the campaign to find more donors with a heart of gold.

“We are immensely grateful to our wonderful donors, and as the demand for plasma increases, we want to say a special thank you to those who made the switch to donating plasma,” says Asuka Burge, New Zealand Blood Service National Manager Marketing and Communication.

“While donating plasma takes a bit longer in the donation chair than donating whole blood, it is such a vital gift. Not only does it improve the quality of life for thousands of Kiwis including cancer patients, burn victims, and people with blood disorders and immune deficiencies, it also, quite simply, saves lives.”

How you can help – be an ambassador for plasma and help us spread the word!

If you’re already a plasma donor, when you next donate, look out for the ‘gold selfie filter’ on your donor bed. We’d love you to take a selfie during your plasma donation with the gold plastic card over the lens of your phone which gives a gold filter. Then you can share your gold selfie on Facebook, Instagram and Twitter to help spread the word to your friends and family that you’re a proud plasma donor, and encourage others to consider becoming a plasma donor. Use the hashtag #nzblood #heartofgold.

 We still need more plasma donors so if you know any family, friends or anyone who might be interested please help us by spreading the word and sharing this.

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