The global theme for the 2014 World Blood Donor Day campaign is ‘Safe blood for safe motherhood’, and in New Zealand we are recognising our donors for their life-saving contribution to new mothers and babies in need of blood and blood products.

In 2004 the World Health Organisation began World Blood Donor Day as a global, annual campaign to draw worldwide attention to the ongoing global need for blood donors, as well as to thank blood donors for their lifesaving contributions.

New Zealand Blood Service (NZBS) understands that the best way to encourage a lifelong commitment to donating blood is to create a positive interest in blood and blood donating, and to start this interest at an early age.

In 2013, NZBS invited an external expert review group to undertake an independent review, with the principal task to review the ongoing appropriateness of exclusion of potential donors on the basis of current or past sexual behaviours, to ensure the ongoing safety of blood and blood products provided in New Zealand.

We work hard at the New Zealand Blood Service (NZBS) to ensure that every blood donation goes to a patient in need, and to do so requires careful planning and forecasting.

Kiwis are a generous bunch of people, and our big-hearted philosophy is apparent when looking at the New Zealand Blood Service (NZBS).

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