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Latest News
New TV Commercial Aims to Recruit More Blood Donors | |
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Date: 23 August 2010
New Zealand Blood Service is launching a new advertising campaign to find new blood donors. The campaign includes a new TV Commercial supported by on-line and Adshel (bus shelter) advertising. |
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World Blood Donor Day 2010 - New Blood for Life | |
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Date: 14 June 2010
World Blood Donor Day is an international event that the NZ Blood Service is celebrating across the country on Monday 14 June. It is an opportunity to thank life-saving blood donors, but also an important chance to encourage more people to become donors. This year’s theme is New Blood for Life, reflecting the need for more new donors to come forward and be regular donors throughout their life. We are targeting 18-30 year olds (‘Gen Y’) in particular. |
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We're sharpening our fangs... | |
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Date: 11 May 2010
We are out for blood, this time with the help of some of the world’s most popular vampires. NZBS has teamed up with Hachette New Zealand, publishers of Charlaine Harris’ Sookie Stackhouse novels, and PRIME, the broadcaster of HBO’s critically-acclaimed True Blood television series starring Anna Paquin, which is based on the novels. |
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CHANGES TO BEHAVIOURAL DONOR CRITERIA EFFECTIVE ON 2nd MARCH 2009 | |
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Date: 2 March 2009
NZBS has introduced a new set of behaviour based donor deferral criteria. These criteria were developed in 2008 by an independent expert advisory group commissioned by NZBS. |
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