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World Blood Donor Day is an international event that the NZ Blood Service is celebrating across the country on Monday 14 June. It is an opportunity to thank life-saving blood donors, but also an important chance to encourage more people to become donors.
This year’s theme is New Blood for Life, reflecting the need for more new donors to come forward and be regular donors throughout their life. We are targeting 18-30 year olds (‘Gen Y’) in particular.
We are out for blood, this time with the help of some of the world’s most popular vampires.
NZBS has teamed up with Hachette New Zealand, publishers of Charlaine Harris’ Sookie Stackhouse novels, and PRIME, the broadcaster of HBO’s critically-acclaimed True Blood television series starring Anna Paquin, which is based on the novels.

The New Zealand Blood Service (NZBS) will be joining the international celebration of World Blood Donor Day 2010 on Monday 14 June. This year’s theme is New Blood for Life.
If you give blood – you are literally giving life to a fellow New Zealander, so first and foremost, thank you for being a blood donor.
A new competition gives North Harbour Rugby Clubs the chance to show who gets their supporters’ blood rushing the most.
When people in the North Harbour area donate blood, they tell us which Club they support and each week the scores will be tallied and published next to the Premier points table in the local papers and on the North Harbour Rugby web site.

New Zealand Blood Service is proud to officially announce that the Service is now on Facebook and is calling all donors to become fans.
NZBS has introduced a new set of behaviour based donor deferral criteria. These criteria were developed in 2008 by an independent expert advisory group commissioned by NZBS.